The Bear Pride Flag represents the Bear community within the LGBTQ+ spectrum, which primarily includes gay men who embrace a rugged, hairy, and often larger physique, though it is inclusive of all body types and gender identities. This community values traits such as masculinity, camaraderie, and a sense of brotherhood, while also celebrating diversity in appearance and expression. Bears often form close-knit communities that emphasize acceptance, support, and a shared identity that challenges conventional standards of beauty and masculinity. The Bear identity is not solely about physical attributes but also about a shared culture and mutual respect among its members.

The Bear Pride Flag features a series of horizontal stripes in various colors, each symbolizing different aspects of the Bear community. The flag includes brown, orange, yellow, tan, white, gray, and black stripes, representing the diversity of fur colors found in bear species, which metaphorically reflects the diversity of the community itself. The colors also signify inclusivity, with each stripe acknowledging the different races, ethnicities, and backgrounds of those who identify as Bears. The flag’s design, with its earthy tones, underscores the natural and grounded qualities often associated with the Bear identity, fostering a sense of unity and pride among its members.