By 1998, Memphis Pride had become more than just an annual event—it had evolved into a platform for activism, visibility, and community-building. The 23rd Annual Memphis Pride, held on June 13, carried the theme “Unity in Community,” reinforcing the idea that progress was only possible through collective effort. This year’s event stood out for its innovative approach, including a reversed parade route, a new visual identity, and the introduction of the Lavender Pages—a crucial LGBTQ+ resource directory.
For the first time, the parade route was reversed, beginning at Madison and Willett and concluding at Overton Park Shell, where the festival took place. The decision reshaped the experience, allowing for a more visible and impactful procession. The event also introduced a new Picasso-inspired logo, symbolizing the creativity and resilience of the LGBTQ+ community.
One of the most significant milestones of Pride 1998 was the introduction of the Lavender Pages—Memphis’s first LGBTQ+ business and resource directory. This publication was more than just a list; it was a statement of visibility and self-reliance, connecting the community with queer-friendly businesses, health services, and advocacy groups. At a time when finding LGBTQ+ support was still a challenge, the Lavender Pages became a vital tool for connection and empowerment.
The event also celebrated women’s leadership in the movement, selecting Susan MacKenzie and Virginia Stallworth as Grand Marshals. MacKenzie had been a longtime advocate for LGBTQ+ and feminist causes, working to create inclusive spaces for marginalized groups. Stallworth, a dedicated community leader, was honored for her commitment to equality and activism, ensuring that Memphis Pride remained a space where everyone felt seen and supported.
Under the leadership of event chair George Ettinger, Memphis Pride 1998 reinforced the city’s commitment to progress. From the new parade format to the growing role of LGBTQ+ businesses and organizations, the event reflected a movement that was expanding, evolving, and deepening its impact. With every step forward, the message was clear: Memphis’s LGBTQ+ community was here to stay, and they were building a future together.