By 1996, Memphis Pride had grown from a series of small gatherings into a movement that was impossible to ignore. The 21st Annual Memphis Pride carried the theme “Bigger Party, More Purpose,” a reflection of both the event’s increasing scale and its deepening commitment to advocacy. It was a year that celebrated progress while also acknowledging the work still ahead.
One of the most significant moments of 1996’s Pride was the selection of Memphis Area Gay Youth (MAGY) as the Grand Marshal—a recognition of the vital role young activists were playing in the fight for equality. MAGY had been formed to provide support, community, and resources for LGBTQ+ youth, many of whom faced isolation in a time when being out was still dangerous. Choosing MAGY as Grand Marshal was a powerful acknowledgment of the next generation’s leadership and struggles.
The event also saw an increase in political engagement, with State Senator Steve Cohen addressing the Pride rally—a rare and significant show of support from an elected official in a Southern state. His speech signaled that LGBTQ+ issues were gaining recognition beyond community circles, marking an early shift toward greater political visibility.
Visually, Pride 1996 made a statement like never before. A massive rainbow flag was introduced for the first time, an unmistakable symbol of unity, strength, and defiance against discrimination. The parade, which included a float led by Grand Marshal Tim Sampson, saw record participation, reinforcing the growing visibility of Memphis’s LGBTQ+ community.
However, 1996’s Pride was also marked by loss. That fall, Dennis Kijowski, co-chair of the event and a beloved activist, passed away from AIDS-related complications. His work had been instrumental in transforming Memphis Pride into a larger, more inclusive event. Though his passing was a painful moment for the community, his legacy lived on in the continued growth of Pride and the movement he helped shape.
From its early days as an act of protest to this large-scale celebration, the 21st Annual Memphis Pride represented a turning point. It honored those who had fought for decades while embracing the youth and future activists who would carry the movement forward. Pride was no longer just a fight for recognition—it had become a force, a tradition, and a movement that would not be erased.